The growing importance of voluntary insurance benefits

Research trends show voluntary insurance products are increasingly important to employees and employers.

You’ve heard of voluntary insurance benefits, but you may not be aware of the important role these ancillary products play in the workplace, especially as the effects of rising health care costs and health care reform are increasingly clear. Voluntary insurance benefits are gaining a lot of positive attention and for good reason. Research has linked voluntary benefits to reduced workers’ compensation claims,1 as well as improved employee satisfaction, morale and financial well-being.2 The fourth annual Aflac WorkForces Report provides continued insight into the positive business outcomes for employers who make voluntary benefits part of their employee benefits package.

Most notably, the results show employers gain value by simply making voluntary insurance benefits available to employees and they experience even greater benefits when their employees are enrolled in the products. As costs continue to rise and employees gain more control over their health care choices, voluntary insurance consistently proves to be an invaluable part of a comprehensive employee benefits program.

  • Key finding 1: Increasing health care costs contribute to the growing demand for voluntary insurance.

  • Key finding 2: Voluntary insurance helps protect employees’ finances today and prepare them for tomorrow.

  • Key finding 3: Voluntary policies continue to help employers attract and retain employees.


1 Aflac (2013). Aflac Survey Finds Nearly Half of Companies Offering Accident, Disability Insurance Experience Reductions in Workers’ Compensation Claims. Accessed on May 21, 2014, from

2 Aflac (2012). The Hidden Rewards of Voluntary Benefits. Accessed May 21, 2014, from

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